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SEO Basics

SEO Basics

What is SEO?

SEO stands for search engine optimisation. It is the process of ensuring that your site is correctly set up to rank well on Google and the likes.

Top 3 most important SEO factors

1. Keyword placement. Google will not know what to rank your site for if you do not include the right keyword phrases on your website. Use the Google Adwords Keyword Tool to find the phrases which are most likely to bring in buying traffic. Then place them on your website. The most important place is the meta title, then page headings/titles. They can also be highlighted in other ways such as image alt tags, bold, underline, italics, meta description. It is important not to harm visitor experience by stuffing too many keywords in, but it is fine to rephrase certain words. For example you may find that “Manchester plumber” would be best changed to “plumber in Manchester” if that gets more searches.

2. Improve Authority. This is done by creating links from other websites. For example you could offer to write a piece about plumbing for a popular home improvement blog. When Google sees the other site linking back to yours it improves your authority. There are lots of ways to get links. The important thing is never to buy spam, or Google will penalise your website. If you are not using an SEO agency then the best thing to remember is never to take shortcuts.

3. Keep active. Some sites are 5-10 years old and never updated but they seem to do well. The likelihood is that they are on the 2nd page of the search results and not getting traffic from other sources. Keeping your site up to date with news or a blog will impress Google. It will give you more opportunities to rank for different keywords and there will be more chance of getting natural links and social shares. If you don’t have time for a blog at least revise your content occasionally. Keeping active on social sites will help too. There are tonnes of these around and you will need to figure out which ones work best for your market. For example you may find B2B visitors on LinkedIn, you can share photos from your site on places like Instagram, if you are in an evolving industry then Twitter might be good if people are keeping an eye out for developments and news there.