Header or Heading meta tags like H1, H2, H3 are a perfect solution if a keyword needs a little bump in the search engines. They can also be used to draw visitors eyes to a particular area on a page or make a concise point.
These tags should be used once each, for page headings above new sections of a page’s content. So above the first tag on this page is “How to use Header Tags properly”. This is automatically assigned by many website creation software. In our case we are using a theme in WordPress which assigns the H1 tag to post or page titles.
Google uses these H tags to find out what a page is about. By assigning the title above I have told Google a concise summary of the content in this post.
What is the difference between the meta title and H1 tag?
If you wanted a different phrase to appear in the Google search results then you can assign a meta title tag. This is text which does not appear on the page, it will only be shown to searchers on Google. You may wish to add the company name or make use of the full 70 characters Google will show in it’s search results. It is fine to have the H1 tag the same as the meta title and it is also fine for them to be different. I will be leaving the meta title out of this post but an alternative that could of been used is “Best way to use Heading Tags for SEO”. The meta title tag is the more powerful of the two options.
How many Header Tags is too many?
It is important not to over-optimise. I usually have a heading every 2-3 paragraphs on a page where they naturally fit in. As with all on-site optmisation it is vital to make sure that you do not go overboard as it will infringe on visitor experience. Keywords should always be used in moderation so don’t repeat them in multiple headings. Don’t use H tags just for the sake of it, they should ideally improve the look of a page.